Of course it is the ad industry broadly who will drive this bus as they seek to localise their ads. Fox do it now with their cable sports. The ads I see here are put in on top of whatever ads are on the field in a prenegotiated localisation program. as more and more of what we perceive n our day to day life becomes digital, the sophistication of ads has to evolve.

Advertising is a means of communicating to your clients. In a broadcasting world it was the means pretty much.. An us and them arrangement. Building a good website is about communicating with your clients and your suppliers in a networked manner and will supplant the role of advertising as more and more sites like my.yahoo.com and www.opensesame.com develop sophisticated ways of keeping you coming back for more and by directly integrating you with their network.



thoughts on a screen by dave sag. ©1997

images: photoshop, infini-d and tree professional.